Sam @ SYN

Sam owns SYN Gym, a substantial facility in Leicester. He’d worked with a couple of marketing agencies before but never saw the kind of return that justified the spend. Leads were inconsistent, and growth had plateaued. That’s when he found Flare. Check out how we helped turn things around.

CLIENT OVERVIEW

Sam runs SYN Gym, a premium training facility with a strong community feel, but like most gym owners, he wanted more consistency and scalability in how he brought people through the door.

We teamed up with him to launch a Summer Prep Program designed to drive real commitment, not just free trials or casual drop-ins, but upfront memberships with serious value. What followed was one of the smoothest, highest-converting campaigns we've run.

ACTIONS TAKEN

Our approach with Sam was simple: create an irresistible offer, present it through a high-converting landing page, and build a system to turn clicks into committed members.

Here’s what we executed:

1. Offer Buildout:

We worked with Sam to create an offer that was packed with value and impossible to ignore. One of our pieces of sales copy read:

✅ No Joining Fee
✅ Free PT Taster Session
✅ Free Fitness Consultation
✅ Free 2-Month Training Programme
✅ Full Gym Access
✅ Fantastic Community

Secure Our 12-Month Upfront Deal at Just £390 (Save £1866)!

2. Landing Page & Funnel Design: We built a completely custom landing page that made the offer shine and converted cold traffic into warm leads at record-breaking rates. No generic forms, just a sharp, user-friendly funnel with everything built to convert.

3. Ad Campaign + Booking Flow: Once the funnel was live, the ad campaign kicked off, and it flew. Sam saw the cheapest, most qualified leads he’d ever had, with over 50 bookings in the first month alone.

4. Client Testimonials: To build trust and social proof, we helped organise a professional testimonial shoot with one of his clients, Claire. The result? A high-quality video asset that now serves as a powerful conversion tool for future campaigns.

TAKEAWAYS

Sam’s campaign was the definition of efficiency. We built the funnel, launched the ads, and ran the system, all designed to make sure he was speaking with serious buyers only.

By the end of the first month:

✅ 50+ bookings
✅ Qualified leads at the lowest cost he’d ever seen
✅ New upfront deals sold at £390 a pop
✅ A powerful testimonial asset for future use

The biggest win? Sam didn’t have to lift a finger on the marketing side. SYN Gym filled its pipeline while staying focused on what they do best... serving their members.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

Claim Strategy SessionFull Walkthrough & Planning Call