Sally Ashfield

Sally runs Ashfield Pilates, a welcoming studio focused on helping locals move better and feel stronger. She wanted to attract new clients without devaluing her classes, so we launched a “6 sessions for £42” intro offer.

With the right messaging and local targeting, the campaign brought in a steady flow of new faces. See what happened when Flare got involved.

CLIENT OVERVIEW

Sally runs Ashfield Pilates, a warm, welcoming studio focused on helping people move better, feel stronger, and build confidence through mindful training. She wasn’t interested in “pack ‘em in” marketing or discounting her classes just to get attention, she wanted to bring in new faces without devaluing the experience.

Sally became one of Flare’s first ever clients, back when we were still refining our systems, building our CRM infrastructure, and figuring out what worked best. There was no Pipeline Manager, no FlareChat, and everything was handled by hand.

And even then... we performed.

ACTIONS TAKEN

Sally’s offer was simple: 6 Pilates Sessions for £42. A solid intro pack designed to let people dip their toes in without asking for a long-term commitment.

Here’s how we made it work:

1. Messaging & Positioning
We built clear, thoughtful ad copy that spoke directly to Sally’s audience: locals who weren’t into bootcamps or high-pressure gyms, but who cared about their health, flexibility, and long-term wellness. The offer was framed as a gentle way to start building strength and confidence, not a sale, but a solution.

2. Local Targeting with Precision
Using Meta ads, we targeted her local area with messaging that matched the tone of her studio, community-focused, encouraging, and real. No hype, just value. The campaign spoke in Sally’s voice, and it landed.

3. Manual Follow-Up & Booking Process
With a CRM and just a few automations in place, everything ran manually, and still worked. Sally handled the lead replies herself while we coached her through lead handling, follow-up timing, and what to say. The leads came in warm and ready, making the process smooth even without advanced infrastructure.

4. Onboarding Feedback Loop
We used Sally’s campaign to test and refine what would eventually become the Flare standard. Her success helped lay the foundation for our full-stack system: FlareChat, Pipeline Managers, and automation tools that clients benefit from today.

TAKEAWAYS

Sally’s campaign was a key part of Flare’s early growth. Even without all the systems and tools we now have in place, we helped her:

✅ Attract consistent, high-quality local leads
✅ Fill classes with new faces
✅ Preserve her pricing integrity
✅ Build trust in her brand, not discount it

Most importantly, it worked without tech, tools, or a big team. Just sharp strategy, clear messaging, and a hands-on approach. Sally helped shape how Flare operates today, and her success showed us that when the message is right and the offer is honest, results will follow.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

Claim Strategy SessionFull Walkthrough & Planning Call