Ricky @ RB5

Ricky owns RB5 Personal Training in Nottingham, a results-driven studio focused on 1-1 coaching. He wanted a simple way to bring in new faces without discounting the long-term value of his service. We launched a “3 PT sessions for £30” intro offer, an easy yes for prospects, and a proven pathway into full memberships. See how Flare helped make it work.

CLIENT OVERVIEW

Ricky owns RB5 Personal Training, a premium 1-1 coaching studio based in Nottingham. Known for delivering serious results, Ricky built his business on expertise and quality, not gimmicks or cut-price memberships.

So when he came to Flare, the goal was clear:

Bring in new faces without watering down the long-term value of his service. He didn’t want free trials. He didn’t want tire kickers. He wanted qualified prospects who respected the process and were ready to invest.

ACTIONS TAKEN

We launched a simple but highly effective intro offer: “3 PT Sessions for £30”... a no-brainer for prospects and a strong stepping stone into full-value memberships. Here’s how we executed the campaign end-to-end:

1. Offer Positioning & Funnel Creation


The “3 for £30” intro wasn’t pitched as a discount, it was framed as a limited-time experience designed to give people a real taste of Ricky’s coaching. The messaging was structured to highlight transformation, not trial. We paired this with a tailored landing page that set clear expectations and pre-sold the value before leads even submitted their info.

2. Ad Campaigns


We ran targeted Meta campaigns using high-intent copy and clear creative. The focus was on storytelling, credibility, and local transformation, ensuring leads came in with strong context, not confusion.

3. Full-System Integration: The Closer System


This campaign marked the full rollout of Ricky’s own CRM, which we built out and optimised under the name The Closer System. Every lead that came in was:


✅ Automatically added to the CRM
✅ Tagged and assigned a follow-up status
✅ Sent into an automation sequence with reminders, confirmations, and nurture messages

4. FlareChat™ & Pipeline Support


We connected Ricky to his own FlareChat™ group, including his Flare Pipeline Manager and Oscar (Flare Founder), where every new lead was handled with speed and precision. Leads were called, qualified, and booked, with full transparency across the team.

5. Follow-Up & Conversion Strategy


The back-end strategy focused on conversion. Once the “3 for £30” sessions were delivered, clients were guided into longer-term packages using pre-built scripts and check-in automations—turning quick wins into high-LTV clients.

TAKEAWAYS

Ricky’s campaign proved that you don’t need deep discounts to drive growth, you just need clarity, systems, and speed.

✅ An entry-point offer that respected the brand
✅ A full CRM integration built around his systems (The Closer System)
✅ Seamless lead handling through FlareChat and Pipeline support
✅ A clear route from intro session to high-ticket client

With a full Flare system running behind the scenes, Ricky was free to focus on what he does best, delivering elite-level personal training, while the pipeline filled itself. This wasn’t just a marketing campaign. It was a client acquisition system built for scale, sustainability, and respect for long-term value.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

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