Louise O'Shea

Louise runs a med-spa called FAB and was one of Flare’s very first clients. We helped her sell high-ticket treatments in a market where trust is everything, and it worked. That’s when we realised: if we could sell services people are hesitant to buy, we could do even more in the fitness space. That moment shaped the direction of Flare.

CLIENT OVERVIEW

Louise runs FAB Med-Spa, a premium aesthetic clinic where trust is everything. As one of Flare’s very first clients, she faced a tough challenge, selling high-ticket, confidence-based treatments in a market where hesitation and skepticism run high. Despite the odds, Louise trusted Flare to help her grow. And what happened next not only transformed her business, it shaped the very direction of Flare as an agency.

ACTIONS TAKEN

From day one, we knew the key was to build credibility and connection alongside lead generation. Here’s how we approached it:

1. Crafting a Trust-First Messaging Strategy

We worked closely with Louise to develop messaging that spoke directly to client fears and desires. The copy highlighted real results, safety, and a personalised experience, not just discounts or gimmicks.

2. Multi-Channel Lead Generation & Nurture

Using targeted Meta campaigns, paired with local search ads, we focused on attracting the right prospects, people ready to invest in their appearance and wellbeing.

3. Pipeline Management & Personalised Follow-Up

Although early in Flare’s journey, we built out a basic CRM and follow-up system to keep leads warm and engaged. We supported Louise with regular calls, ensuring every lead was nurtured personally.

4. Longevity & Partnership

Unlike most marketing partnerships in the med-spa industry that last a few months, Louise stayed with Flare for almost 2 years. This rare longevity speaks to the trust, value, and real results we delivered.

TAKEAWAYS

Louise’s success taught us a powerful lesson: if you can sell high-ticket services where trust is a major barrier, you can apply the same principles to any industry, especially fitness. Key outcomes included:

✅ Sustainable lead flow of high-value prospects
✅ Messaging that connected deeply with a cautious audience
✅ A trusted partnership that lasted 2 years in an industry where most relationships end after 2-3 months
✅ A foundational success story that shaped Flare’s entire approach

This case proved that authenticity, strategy, and relentless follow-up can crack even the toughest markets, and set the stage for the rest of our client successes.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

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