DAVID CHARLES
Dave came to us having started his gym just a few months prior. He'd reached a plateau in member growth and revenue. At roughly 25 members for the boutique facilty. We helped boost the facility through a few specialised campaigns - adding another 20 members. Check out below for more information.
CLIENT OVERVIEW
When Dave came onboard with us he was frustrated, having talked to a few other marketers, and hearing the same things over and over. Not to mention hearing the plenty of agency horror stories that flood this industry. He wanted to take his affiliated Gym, Renew, to the next level with a system which delivers quality members, qualified calls/ consults, flexibility and predictability. Dave wanted to start by creating a whole new program - the 'Fitness Foundation Package'... we filled it.
ACTIONS TAKEN
The first thing we do with clients is analyse their goals when they come onboard with us. For example, when we first talked to David he wasn't in a fantastic spot, so we had to be incredibly careful with how we spent the available budget, opting for our database reactivation strategies did the trick. Allowing us to start running ads too. Based on David's situation we built him out a custom marketing and acquisition plan.
1: We made sure to be budget conscious, yet still employ the necessary lead quality systems where we could.
2: We had the game plan set out... the database facilitated an extra 20 clients for the gym within a month. As a boutique this was a healthy amount of revenue, and so we began using Facebook ads as the "next step" in our pre-determined gameplan.
TAKEAWAYS
The huge Takeaway from Dave is to be flexible and accommodating in your approach, not only this, but have the systems in place already that allow results to flood in, even with a minimal (or non-existent!) budget.
This gave both of us a great starting point and allows us even more confidence in one of our key systems. When we create the initial Client Game Plan, we know we can stick to it, like with Dave and Renew, we'll do this, and this, and this... then we can run ads, then we'll do this, this, and this.
Have A General Inquiry?
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to speak to our expert team, you can contact us via email at:
oscar@flareinteractive.co
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