Dave Lee

DL Fitness in Grimsby was ready to grow, but like most local gyms, Dave needed leads that wouldn’t break the bank. Our campaign brought in prospects for as little as £2 each, day after day. Here’s how we made it happen with Flare.

CLIENT OVERVIEW

Dave runs DL Fitness, a no-nonsense fitness business based in Grimsby. When he approached us, he was ready to grow, but like most local gym owners, he wasn’t interested in vanity metrics or vague brand awareness. He wanted qualified leads, actual bookings, and new members walking through the door, without blowing through his entire marketing budget. And he wanted a system that could keep on working without him constantly chasing people down. That’s where Flare stepped in.

ACTIONS TAKEN

Dave’s campaign was an early proving ground for our now fully-developed Reach, Revive, Retain™ method. We paired that with our evolving CRM system to build a lean, powerful growth engine. Here’s what we did:

1. REACH: Lead Generation at Scale

We launched a paid Meta campaign around a bold, time-sensitive offer:

👉 "For the next 2 weeks, I’m re-opening the doors to my Fast Track: 90-Day Weight Loss Programme.”

Instead of a vague fitness promise, we gave people a specific outcome, a limited window, and a compelling reason to act. The results? Leads for as low as £2 each, day in, day out.

2. SYSTEMISE: CRM + Automation Buildout

We installed a custom CRM build for DL Fitness, complete with branded automations, SMS follow-ups, email nurture, and instant lead alerts. New leads dropped straight into the pipeline and were automatically nudged to book, reschedule, or reply.

3. FOLLOW-UP & FUNNEL OPTIMISATION

We didn’t stop at lead gen. Every step of the funnel was monitored, tested, and improved:

- Improved show-up rates with fast auto-SMS follow-ups

- Nurtured cold leads over time via email flows

- Tweaked ad creative and landing copy weekly to boost conversions

- The goal? Convert interest into bookings, and bookings into members.

TAKEAWAYS

Dave’s campaign is proof that smart systems beat big budgets. With the right offer, structure, and follow-up, you can create real sales momentum, even on a shoestring. Here’s what we unlocked:

✅ A high-converting 90-day flagship programme
✅ Qualified leads for less than a Starbucks coffee
✅ A fully automated CRM pipeline that nurtures, books, and closes
✅ A local campaign that actually drives new revenue

So whether you’re launching a new programme or just tired of chasing people who “might be interested,” this is how you grow smart, and grow fast.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

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