1. Built for Digital, Designed to Convert
We created a suite of high-converting landing pages, each tailored to specific traffic sources, pain points, and phases of awareness. These weren’t generic opt-ins. Each page spoke the language of the fighter: no fluff, just clarity, urgency, and proof.

2. Tailored RRR Campaign
We rolled out our Reach, Revive, Retain system, modified for online delivery. That meant targeting fighters and serious trainees through Meta, email, and content funnels, then plugging them into a sequence that pre-qualified and nurtured before asking for the sale.

3. Full CRM & Funnel Infrastructure
Leads were sent into a customized CRM setup that segmented based on behavior and engagement, feeding through automations that educated, qualified, and converted, without overwhelming Ben with admin.

4. Brand Voice, Dialed In
This campaign only worked because the voice matched the vision. We avoided “gym bro” clichés and instead positioned Ben as an expert guide for fighters looking to get the edge. The copy made it clear: this wasn’t a fitness challenge, it was fight prep.

5. Scroll-Stopping Shortform Video Content
To fuel paid and organic traffic, we edited a batch of insanely high-quality shortform videos, cut from raw training footage, testimonials, and behind-the-scenes content. Every edit was punchy, sharp, and aligned with the brand’s tone. These weren’t just content, they were assets that sold.