Ben Brumfit

Ben runs LifeFit Complete, a gym in Brighton. He’d worked with a few agencies before but was left disappointed by overpromises and underdelivery. When he came to Flare, he wanted to run a 50% off first-month membership offer.

We reframed the deal with sharper positioning and a fresh angle, turning a simple discount into a compelling reason to join. See how it played out.

CLIENT OVERVIEW

Ben runs LifeFit Complete, a well-equipped gym in Brighton with a strong local presence and a loyal member base. Like many owners, he’d been down the agency road before, big promises, disappointing results. So when he came to Flare, he wasn’t looking for fluff. He wanted results.

The original idea was simple: run a 50% off first-month membership offer to generate some traction. But we knew we could do more than just discount for attention. Instead, we repositioned the offer, sharpened the messaging, and built a full system around it.

What followed was a complete turnaround in performance, and trust.

ACTIONS TAKEN

Here’s what we rolled out for Ben:

1. Offer Repositioning


We took the standard “50% off” deal and gave it a compelling angle and narrative. Instead of just being a price cut, we reframed it as a commitment-friendly kickstart for people who’d been meaning to get back into fitness but needed that one final push. The messaging focused on timing, momentum, and value... turning a passive discount into an active decision.

2. Funnel Build & CRM Setup


We built a clean, high-converting landing page to capture leads and fed them directly into a custom CRM system. Every single lead was tracked, tagged, and followed up with using our automated pipeline sequences.

3. Meta Ads with Direct Response Copy


Our ad strategy was rooted in strong, emotional copy that mirrored the new offer positioning. We A/B tested headlines, creatives, and hooks to keep CPLs low and intent high.

4. FlareChat™ & Pipeline Manager Support


Ben was connected with a Flare Pipeline Manager and placed into a private FlareChat group with his manager and Oscar (Flare’s founder).

This allowed for real-time updates, fast lead follow-ups, and full transparency.

Leads were:


✅ Called fast
✅ Pre-qualified and booked
✅ Sent reminders via SMS and WhatsApp
✅ Nurtured until show-up

TAKEAWAYS

Ben’s experience highlighted what happens when strategy, systems, and speed all work together. Instead of just slapping a discount on Facebook and hoping for the best, we helped him build:

✅ A compelling offer with actual depth
✅ A funnel and CRM system that nurtures leads on autopilot
✅ A team-driven follow-up engine that does the heavy lifting
✅ Clear communication through FlareChat™ and real-time feedback loops

This was a full-system deployment, and it paid off. Ben went from frustration to full control, with a lead generation and conversion machine he could rely on.

No more overpromising. Just outcomes.

General Inquiry?

If you have a general inquiry and would like

to speak to our expert team, you can contact us via email at:

oscar@flareinteractive.co

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